The journey continues! In 2018, the travelling exhibition Object to Project by Giorgetti began as a part of the celebration for the brand's 120th anniversary and to promote a culture of quality design.
After Paris, Jakarta and Cologne, the event's next stop is in Ho Chi Minh City in Vietnam, where it will open on 23 May.
The photographic display reveals the secrets of Giorgetti's signature intelligent manufacturing process. Its objective is to create interesting dialogue that explains the unique ability of interior design to interpret habits, tastes and markets. Vietnam was chosen as a destination because the brand has opened a store there.
As usual, the film documentary Object to Project: Giorgetti Design since 1898, will be shown. Directed by Francesca Molteni, the film recounts the history of company from its historical location in the Brianza furniture district, a symbol of Giorgetti's know-how, and also presents some interesting and possibly lesser known aspects of its long artisan tradition.
To enhance the entire experience, the Giorgetti Store will be decorated especially for the occasion to host the many events and meetings with the public and sector experts.