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12/12/2019

Giorgetti Prepares for IMM Cologne 2020

From 13 to 19 January, Giorgetti will be taking part in the important event IMM Cologne 2020, the European design and furniture trade fair that is now an international reference point for finding out about all the new trends and sector-specific news.

The brand has been assigned an exhibition area of over 350 square metres, where past and present - icons and new pieces - will be on display in total harmony.

Their furniture exhibitions will feature the many varieties of texture and materials and applications of architecture, which is a primary theme in the new advertising campaign "Object to Project".

The entire installation is designed to show the public Giorgetti's technical and design capabilities, and convey the strong sense of attention to detail that it applies to the smallest product or the largest room.

In the same week, the local store in Cologne, Germany will be decorated specifically to complete the brand's participation in the event.

The shop window will feature a special tribute to the creative rigour of designer Carlo Colombo with a spotlight on the modular sofa Skyline, and a technical exhibit explaining steam bending, the ancient woodworking technique used to make the Opus armchair.