On the occasion of the Milano Design City, Giorgetti, who actively contributed to the event, presented to the public the short film Milan Atelier made by MUSE Factory of Projects.
The short film presents the new products and layouts that the brand has created in its atelier in Milan, where the spaces and products have been renovated to create a "client friendly" environment, to allow for an immersive experience for visitors in the world of Giorgetti.
The atelier has in fact been furnished and designed as a real residential space, where the spaces are divided as rooms of a house (night, day, kitchen, bathroom) and, consequently, by type of products.
The aim presented in the short film is to make customers feel "at home", inviting them to experience the atelier as "their home par excellence" according to Giorgetti.
Milan Atelier is also visible on the Giorgetti digital channel in the VOICES section.